Definitions for sales event
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Princeton's WordNet
sale, cut-rate sale, sales event(noun)
an occasion (usually brief) for buying at specially reduced prices
"they held a sale to reduce their inventory"; "I got some great bargains at their annual sale"
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"sales event." Definitions.net. STANDS4 LLC, 2013. Web. 19 Jun 2013. <http://www.definitions.net/definition/sales event>.