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QWiPS is a social voice platform that seeks to add voice to the social web with the ability to voice caption photos, voice tag Tweets and Facebook posts, apply filters and effects, create and share threaded voice conversations, and more.The QWiPS App, free in the Apple iTunes Store (http://bit.ly/rus4vC) lets users spontaneously tag 30-second QWiPS to any static image or text post, bringing them to life with emotion, personality, and authenticity. QWiPS users can tell the story behind a photo in their own voice, share voice comments, jokes and anecdotes, and “visualize” their voice with a synthesizer, background sounds, and themed visuals like animations, frames and colors.With QwipBacks(TM), the company’s patent-pending voice-response technology, users can respond in their voice to any individual QWiP, facilitating an on-going dialogue. Users easily record these QwipBack(TM) responses via in-browser recording or the QWiPS App. QwipBacks(TM) create asynchronous, short-form conversations that are both powerful and compelling, adding an additional layer of social web engagement.The beta version of the QWiPS App debuted during the 2011 Fashion’s Night Out (FNO) in NYC, where editors from Vogue and several top fashion bloggers created PhotoQwips(TM) – voice captioned photos (http://qwips.com/6fr2nj ) shared directly from their iPhones and distributed via Fashion’s Night Out’s Facebook and Twitter pages. PhotoQwips(TM) delivered unique, authentic content that allowed fashion fans worldwide to experience the excitement and special moments throughout the week.QWiPS works for everyone, from individuals to brands and publishers to public figures.
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