What does positioning mean?
Definitions for positioning
po·si·tion·ing
This dictionary definitions page includes all the possible meanings, example usage and translations of the word positioning.
Princeton's WordNet
placement, location, locating, position, positioning, emplacementadjective
the act of putting something in a certain place
aligning, positioningadjective
causing to fall into line or into position
Wiktionary
positioningnoun
The act of positioning; placement.
ChatGPT
positioning
Positioning is a marketing strategy that involves creating a distinct image or identity for a product or a brand in the minds of target customers, relative to its competitors. It aims to establish a unique impression which sets a product or service apart, emphasizing its unique characteristics, benefits, or value proposition. The process includes determining the ideal market niche, tailoring marketing messages accordingly, and using selective promotion and distribution methods to reach the target audience.
Wikidata
Positioning
In marketing, positioning is the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. Re-positioning involves changing the identity of a product, relative to the identity of competing products. De-positioning involves attempting to change the identity of competing products, relative to the identity of your own product. The original work on positioning was consumer marketing oriented, and was not as much focused on the question relative to competitive products as on cutting through the ambient "noise" and establishing a moment of real contact with the intended recipient. In the classic example of Avis claiming "No.2, We Try Harder," the point was to say something so shocking that it cleared space in your brain and made you forget all about who was #1, rather than making some philosophical point about being "hungry" for business.
Numerology
Chaldean Numerology
The numerical value of positioning in Chaldean Numerology is: 9
Pythagorean Numerology
The numerical value of positioning in Pythagorean Numerology is: 3
Examples of positioning in a Sentence
As we approach the July 4th holiday, I have directed the deployment and pre-positioning of Rapid Deployment Teams across the country to respond to potential threats to facilities and property, while the Department respects every American's right to protest peacefully, violence and civil unrest will not be tolerated.
For far too long he was apologizing for the VA. He was refusing to acknowledge the severity. He was positioning it as a smaller issue than it was while veterans were dying waiting for care.
We're feeling rather positive about the positioning of new products in the respiratory field at a time when Advair sales are coming down.
Positioning is something that needs be constantly coached.
We think it will be able to deal with it, but we also need to think about a stronger dollar and what that means for positioning. We also have to pay attention to oil prices. We think we'll bottom out soon, but if not the energy sector could struggle.
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Translations for positioning
From our Multilingual Translation Dictionary
- מיקוםHebrew
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"positioning." Definitions.net. STANDS4 LLC, 2024. Web. 25 Apr. 2024. <https://www.definitions.net/definition/positioning>.
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