Definitions for ishbowl
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There are over 200 million people watching over 4 billion hours of action sports video content online each year, but the problem is that this content is fragmented across thousands of different locations. ishBowl has created one community for sharing and socializing action sports videos by developing a technology to automatically pull in the highest quality video content from the best content producers in the world. Think Instagram’s “following” functionality, but with high end video content. ishBowl’s core hypothesis is that there doesn’t need to be a way to produce more low quality video content, but there needs to be a simpler way to discover high quality video content.ishBowl syndicates these videos through web, mobile, and brick & mortar retail locations. ishBowl’s first advertising partner is Nike and their first retail chain that’s beginning to stream their content is Xryderz (35 stores). ishBowl is in distribution partnership talks with GoPro and CBS.
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