Definition of 'goodwill'

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Definitions of 'goodwill'

1. (noun) good will, goodwill
(accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)

2. (noun) good will, goodwill
the friendly hope that something will succeed

3. (noun) grace, good will, goodwill
a disposition to kindness and compassion
"the victor's grace in treating the vanquished"

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'goodwill' - Nearby Entries
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