Definitions for gimmickˈgɪm ɪk
Random House Webster's College Dictionary
an ingenious or novel device or stratagem, esp. one used to draw attention or increase appeal; stunt; ploy.
a concealed, usu. devious feature of something, as a plan or deal.
a hidden mechanical device by which a magician works a trick or a gambler controls a game of chance.
(v.t.)to equip or embellish with unnecessary features (often fol. by up).
Category: Common Vocabulary
Origin of gimmick:
a drawback or difficulty that is not readily evident
"it sounds good but what's the catch?"
doodad, doohickey, doojigger, gimmick, gizmo, gismo, gubbins, thingamabob, thingumabob, thingmabob, thingamajig, thingumajig, thingmajig, thingummy, whatchamacallit, whatchamacallum, whatsis, widget(noun)
something unspecified whose name is either forgotten or not known
"she eased the ball-shaped doodad back into its socket"; "there may be some great new gizmo around the corner that you will want to use"
device, gimmick, twist(noun)
any clever maneuver
"he would stoop to any device to win a point"; "it was a great sales gimmick"; "a cheap promotions gimmick for greedy businessmen"
Kernerman English Learner's Dictionary
sth attractive but useless that makes people want to buy sth
A trick or device used to reach some end.
The box had a gimmick to make the coin appear to vanish.
A clever ploy or strategy.
The contest was a gimmick to get people to sign up for their mailing list.
To rig or set up with a trick or device.
The magician's box was gimmicked with a wire that made it appear to open on its own.
Translations for gimmick
Kernerman English Multilingual Dictionary
something used to attract attention to something or someone
an advertising gimmick.
- حيلَه أو وسيلَه لِلَفْت الأنْظارArabic
- truquePortuguese (BR)
- trik, chyták, nápadCzech
- der KniffGerman
- fidus; smart påfundDanish
- truco (publicitario), artilugioSpanish
- وسیله جلب توجهFarsi
- štos, trikCroatian
- daya tarikIndonesian
- 술책, 계략Korean
- triukas, gudrybėLithuanian
- knep, kunstgrep, triksNorwegian
- وسیله جلب توجهPersian
- د جلب او جذبو وسیلهPashto
- gimmick, jippoSwedish
- กลเม็ด; เคล็ดลับThai
- hile, numaraTurkish
- (廣告)花招Chinese (Trad.)
- mẹo quảng cáoVietnamese
- 诀窍，花招，诡计Chinese (Simp.)
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