4. (v.t.)gimmick to equip or embellish with unnecessary features (often fol. by up).
Etymology: (1925–30)
Definition of 'gimmick'
Princeton's WordNet
1. (noun)catch, gimmick a drawback or difficulty that is not readily evident "it sounds good but what's the catch?"
2. (noun)doodad, doohickey, doojigger, gimmick, gizmo, gismo, gubbins, thingamabob, thingumabob, thingmabob, thingamajig, thingumajig, thingmajig, thingummy, whatchamacallit, whatchamacallum, whatsis, widget something unspecified whose name is either forgotten or not known "she eased the ball-shaped doodad back into its socket"; "there may be some great new gizmo around the corner that you will want to use"
3. (noun)device, gimmick, twist any clever maneuver "he would stoop to any device to win a point"; "it was a great sales gimmick"; "a cheap promotions gimmick for greedy businessmen"
Definitions of gimmick 
Afrikaans: foefie
Arabic: حيلَه أو وسيلَه لِلَفْت ا
Bulgarian: приспособление
Brazilian: truque
Czech: trik, chyták, nápad
German: der Kniff
Danish: fidus; smart påfund
Greek: τέχνασμα
Spanish: truco (publicitario), art
Estonian: trikk
Farsi: وسیله جلب توجه
Finnish: kikka
French: astuce
Hebrew: “גימיק”
Hindi: ढोंग
Croatian: štos, trik
Hungarian: (reklám)fogás
Indonesian: daya tarik
Icelandic: (auglÿsinga)brella
Italian: trucco
Japanese: 仕掛け
Korean: 술책, 계략
Lithuanian: triukas, gudrybė
Latvian: triks
Malay: gimik
Dutch: foefje
Norwegian: knep, kunstgrep, triks
Polish: chwyt
Persian: وسیله جلب توجه
Pashto: د جلب او جذبو وسیله
Portuguese: truque
Romanian: şiretlic
Russian: трюк
Slovak: trik
Slovenian: zvijača
Serbian: štos
Swedish: gimmick, jippo
Thai: กลเม็ด; เคล็ดลับ
Turkish: hile, numara
Taiwanese: (廣告)花招
Ukrainian: виверт
Urdu: ترکیب
Vietnamese: mẹo quảng cáo
Chinese: 诀窍，花招，诡计
