a drawback or difficulty that is not readily evident
"it sounds good but what's the catch?"
doodad, doohickey, doojigger, gimmick, gizmo, gismo, gubbins, thingamabob, thingumabob, thingmabob, thingamajig, thingumajig, thingmajig, thingummy, whatchamacallit, whatchamacallum, whatsis, widget(noun)
something unspecified whose name is either forgotten or not known
"she eased the ball-shaped doodad back into its socket"; "there may be some great new gizmo around the corner that you will want to use"
device, gimmick, twist(noun)
any clever maneuver
"he would stoop to any device to win a point"; "it was a great sales gimmick"; "a cheap promotions gimmick for greedy businessmen"
A trick or device used to reach some end.
The box had a gimmick to make the coin appear to vanish.
A clever ploy or strategy.
The contest was a gimmick to get people to sign up for their mailing list.
To rig or set up with a trick or device.
The magician's box was gimmicked with a wire that made it appear to open on its own.
In marketing language, a gimmick is a unique or quirky special feature that makes something "stand out" from its contemporaries. However, the special feature is typically thought to be of little relevance or use. Thus, a gimmick is a special feature for the sake of having a special feature. It began, however, as a slang term for something that a con artist or magician had his assistant manipulate to make appearances different from reality. Such things as the manipulating of a gaming wheel led to the idea of a "gimmick" being used. Musicians often use gimmicks such as Slash's top hat, Angus Young's schoolboy uniform and Deadmau5's mouse helmet In marketing, product gimmicks are sometimes considered mere novelties, and not really that relevant to the product's functioning, sometimes even earning negative connotations. However, some seemingly trivial gimmicks of the past have evolved into useful, permanent features. According to the OED, the word is first attested in 1926, defined in the Wise-Crack Dictionary by Main and Grant as "a device used for making a fair game crooked". Finding a successful gimmick for an otherwise mundane product is often an important part of the marketing process. For example, toothbrushes are often given various gimmicks, such as bright colors, easy-grip handles, or color-changing bristles so they appear more exciting to consumers. This is often done when trying to appeal to children or excitable adults, who often get more excited about the gimmick than the product. Electronic toys and hand-held devices are often appealing because of a gimmick that they offer.
The numerical value of gimmick in Chaldean Numerology is: 9
The numerical value of gimmick in Pythagorean Numerology is: 2
Sample Sentences & Example Usage
It's a budget gimmick.
Some CEOs despise Washington, think it's all a gimmick, and don't see any return on the invested effort.
At some point the introduction of tech has to be functional, not just novelty, and there's a danger that hospitality goes toward gimmick.
Our cocktail techniques are not gimmick-driven or presentation-driven, everything we do is driven by a desire to make a better and/or different kind of drink.
We've gotten many, many calls from people who wanted it done in their alley or on their buildings, some people are saying it's just a gimmick, but other people hope it will combat some of the smelly areas of San Francisco that have been saturated with urine.
Images & Illustrations of gimmick
Translations for gimmick
From our Multilingual Translation Dictionary
- Trick, Kunstgriff, Gag, Kniff, AufhängerGerman
- estratagema, trucoSpanish
- kikka, konsti, muunnella, kepulikonsti, muuntaa, temppuFinnish
- truc, gadgetFrench
- trucco, truccare, stratagemmaItalian
- からくり, 仕掛けJapanese
- artimanha, estratagemaPortuguese
- трюк, уло́вка, ухищре́ниеRussian
- štos, trikSerbo-Croatian
- preparera, gimmickSwedish
- hile, numara, marifetTurkish
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