Definitions for edselˈɛd səl
This page provides all possible meanings and translations of the word edsel
Random House Webster's College Dictionary
a poor or unsuccessful product, esp. if vigorously promoted; dud.
Category: Common Vocabulary
Origin of Edsel:
1970–75; after Edsel, car manufactured by the Ford Motor Company 1957–62, named after Edsel Ford, 1893–1943, U.S. automaker
The Edsel was an automobile marque that was planned, developed, and manufactured by the Ford Motor Company during the 1958, 1959, and 1960 model years. With the Edsel, Ford had expected to make significant inroads into the market share of both General Motors and Chrysler and close the gap between itself and GM in the domestic American automotive market. But contrary to Ford's internal plans and projections, the Edsel never gained popularity with contemporary American car buyers and sold poorly. The Ford Motor Company lost millions of dollars on the Edsel's development, manufacturing and marketing.
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