Publicitiy for political campaigns gained through newspaper articles, TV news stories, web news, letters to the editor, op-ed pieces, and "fast polls" on TV and the Web.
Earned media refers to favorable publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising. Earned media often refers specifically to publicity gained through editorial influence, whereas social media refers to publicity gained through grassroots action, particularly on the Internet. The media may include any mass media outlets, such as newspaper, television, radio, and the Internet, and may include a variety of formats, such as news articles or shows, letters to the editor, editorials, and polls on television and the Internet. Critically, earned media cannot be bought or owned, it can only be gained organically, hence the term 'earned'.
The numerical value of earned media in Chaldean Numerology is: 1
The numerical value of earned media in Pythagorean Numerology is: 7
Sample Sentences & Example Usage
This guy is the king of earned media, when every tweet you send out is posted on 3 billion websites you don't have to spend a whole heck of a lot of money.
We're moving beyond the earned media phase into more of an air wave where Bush's money advantage can now begin to make a difference in the early state contests.
The primaries are a totally different animal, the things that got Trump to where he is [are] not necessarily the things he'll need to continue….He is not used to the organizational style of a political campaign, the accoutrements of a campaign from the grassroots up. Not only can you rely on earned media; you must rely on paid media, staffing, advertising.
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"earned media." Definitions.net. STANDS4 LLC, 2017. Web. 24 Jun 2017. <http://www.definitions.net/definition/earned media>.