Definitions for co-creation
co-cre·ation

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1. Co-creation

   Co-creation is a form of marketing strategy or business strategy that emphasizes the generation and ongoing realization of mutual firm-customer value. It views markets as forums for firms and active customers to share, combine and renew each other's resources and capabilities to create value through new forms of interaction, service and learning mechanisms. It differs from the traditional active firm – passive consumer market construct of the past. Co-created value arises in the form of personalised, unique experiences for the customer and ongoing revenue, learning and enhanced market performance drivers for the firm. Value is co-created with customers if and when a customer is able to personalize his or her experience using a firm's product-service proposition – in the lifetime of its use – to a level that is best suited to get his or her job or tasks done and which allows the firm to derive greater value from its product-service investment in the form of new knowledge, higher revenues/profitability and/or superior brand value/loyalty. Scholars C.K. Prahalad and Venkat Ramaswamy popularized the concept in their 2000 Harvard Business Review article, "Co-Opting Customer Competence". They developed their arguments further in their book, published by the Harvard Business School Press, The Future of Competition, where they offered examples including Napster and Netflix showing that customers would no longer be satisfied with making yes or no decisions on what a company offers. Value will be increasingly co-created by the firm and the customer, they argued, rather than being created entirely inside the firm. Co-creation in their view not only describes a trend of jointly creating products. It also describes a movement away from customers buying products and services as transactions, to those purchases being made as part of an experience. The authors held that consumers seek freedom of choice to interact with the firm through a range of experiences. Customers want to define choices in a manner that reflects their view of value, and they want to interact and transact in their preferred language and style.

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1. co-creation

   Co-creation is working with another to bring a new creation into the world.

   Most commonly used in the context of spirituality, eg "Co-creating with God"

   
   

   Submitted by anonymous on March 6, 2019  

How to pronounce co-creation?

1. Alex

   US English

   David

   US English

   Mark

   US English

   Daniel

   British

   Libby

   British

   Mia

   British

   Karen

   Australian

   Hayley

   Australian

   Natasha

   Australian

   Veena

   Indian

   Priya

   Indian

   Neerja

   Indian

   Zira

   US English

   Oliver

   British

   Wendy

   British

   Fred

   US English

   Tessa

   South African

How to say co-creation in sign language?

Numerology

1. Chaldean Numerology

   The numerical value of co-creation in Chaldean Numerology is: 2

2. Pythagorean Numerology

   The numerical value of co-creation in Pythagorean Numerology is: 4

Examples of co-creation in a Sentence

1. John Ramsay:

   We are prepared to discuss options with the whole industry, including Monsanto, but our focus has got to be on the ability to actually believe in the value creation and have the confidence we can pull it off.

2. George Bernard Shaw:

   Imagination is the beginning of creation. You imagine what you desire, you will what you imagine and at last you create what you will.

3. Pastor Blair:

   I am beside myself with frustration that our tax dollars go to promote a drag queen show and safe sex events with carnival games that are obscene and graphic, yet when it comes to something like debating Darwinian evolution or talking about the literal Creation account of Genesis – well that kind of speech must be censored.

4. Alfonso the Wise:

   Had I been present at the creation, I would have given some useful hints for the better ordering of the universe.

5. Rooma Mehra:

   To see the connection between OM and the creation of the Universe is Nirvana.

References

1. ^ Wikidata
   https://www.wikidata.org/w/index.php?search=co-creation