Definitions for bandwagon effect
This page provides all possible meanings and translations of the word bandwagon effect
the phenomenon of a popular trend attracting even greater popularity
"in periods of high merger activity there is a bandwagon effect with more and more firms seeking to engage in takeover activity"; "polls are accused of creating a bandwagon effect to benefit their candidate"
the observation that people often do or believe what they think many other people do.
Origin: bandwagon + effect
The bandwagon effect is a well documented form of groupthink in behavioral science and has many applications. The general rule is that conduct or beliefs spread among people, as fads and trends clearly do, with "the probability of any individual adopting it increasing with the proportion who have already done so". As more people come to believe in something, others also "hop on the bandwagon" regardless of the underlying evidence. The tendency to follow the actions or beliefs of others can occur because individuals directly prefer to conform, or because individuals derive information from others. Both explanations have been used for evidence of conformity in psychological experiments. For example, social pressure has been used to explain Asch's conformity experiments, and information has been used to explain Sherif's autokinetic experiment.
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"bandwagon effect." Definitions.net. STANDS4 LLC, 2014. Web. 30 Jul 2014. <http://www.definitions.net/definition/bandwagon effect>.