Definitions for advertising campaign
This page provides all possible meanings and translations of the word advertising campaign
advertising campaign, ad campaign, ad blitz(noun)
an organized program of advertisements
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication. Advertising campaigns appear in different media across a specific time frame. The critical part of making an advertising campaign is determining a campaign theme as it sets the tone for the individual advertisements and other forms of marketing communications that will be used. The campaign theme is the central message that will be communicated in the promotional activities. The campaign themes are usually developed with the intention of being used for a substantial period but many of them are short lived due to factors such as being ineffective or market conditions and/or competition in the marketplace and marketing mix.
Find a translation for the advertising campaign definition in other languages:
Select another language:
Discuss these advertising campaign definitions with the community:
Word of the Day
Would you like us to send you a FREE new word definition delivered to your inbox daily?
Use the citation below to add this definition to your bibliography:
"advertising campaign." Definitions.net. STANDS4 LLC, 2015. Web. 1 Feb. 2015. <http://www.definitions.net/definition/advertising campaign>.