What does advertising campaign mean?
Definitions for advertising campaign
ad·ver·tis·ing cam·paign
This dictionary definitions page includes all the possible meanings, example usage and translations of the word advertising campaign.
Princeton's WordNet
advertising campaign, ad campaign, ad blitznoun
an organized program of advertisements
Wikipedia
Advertising campaign
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix.Advertising campaigns are built to accomplish a particular objective or a set of objectives. Such objectives usually include establishing a brand, raising brand awareness, aggrandizing the rate of conversions/sales. The rate of success or failure in accomplishing these goals is reckoned via effectiveness measures. There are 5 key points at which an advertising campaign must consider to ensure an effective campaign. These points are, integrated marketing communications, media channels, positioning, the communications process diagram and touch points.
ChatGPT
advertising campaign
An advertising campaign is a coordinated series of promotional activities or advertisements that communicate a particular message or aim to achieve a specific goal. This may include using various media channels such as television, radio, print, online, social media, and more. The campaign is designed to reach a targeted audience in a given time frame, using consistent themes and messaging. The goal of an advertising campaign can range from raising brand awareness, promoting new products or services, increasing sales, to enhancing the brand image.
Wikidata
Advertising campaign
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication. Advertising campaigns appear in different media across a specific time frame. The critical part of making an advertising campaign is determining a campaign theme as it sets the tone for the individual advertisements and other forms of marketing communications that will be used. The campaign theme is the central message that will be communicated in the promotional activities. The campaign themes are usually developed with the intention of being used for a substantial period but many of them are short lived due to factors such as being ineffective or market conditions and/or competition in the marketplace and marketing mix.
Matched Categories
Numerology
Chaldean Numerology
The numerical value of advertising campaign in Chaldean Numerology is: 7
Pythagorean Numerology
The numerical value of advertising campaign in Pythagorean Numerology is: 3
Examples of advertising campaign in a Sentence
Stanford lavished tens of millions of investors' money on promoting his business through advertising and sports promotion activities, such as his strategic advertising campaign with the Golf Channel.
I have asked the UK government not to deploy their' Stay Alert' advertising campaign in Scotland, because the message at this stage in Scotland is... except for the essential reasons you know about, stay at home, we must not squander our progress by easing up too soon, or by sending mixed messages that result in people thinking it's okay to ease up now. Let me be very blunt about the consequences if we were to do that : people will die unnecessarily. We must not take that risk.
Chief Executive Heinrich Hiesinger:
There will be no lavish advertising campaign.
The thing is, technology is amoral; anyone can use it, cancel culture is merely another form of an advertising campaign that is using these platforms for destructive versus constructive purposes.
Last week the Fidesz-led government launched a nationwide billboard and television advertising campaign reminiscent of Europe's darkest hours, the Hungarian regime's xenophobia and demonization of refugees are anti-European.
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"advertising campaign." Definitions.net. STANDS4 LLC, 2024. Web. 24 Apr. 2024. <https://www.definitions.net/definition/advertising+campaign>.
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