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WITA is a Christian radio station located in Knoxville, Tennessee. It broadcasts a Christian format with some conservative talk shows and news from the USA Radio Network. The call letters stand for "Witnessing In Tennessee Airwaves". In the late 1960s into the mid-1970s WITA was known as WROL, "Real Rock And Roll Radio." It was the only station in Knoxville playing album cuts from artists such as the Allman Brothers, Led Zeppelin and the Grateful Dead. In the mid-1970s the station switched format to top 40 as WKVQ, but found it difficult to compete with more powerful signals like WNOX-AM and WOKI-FM. By the late 70s the religious format had begun.
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