Definitions for Marketing strategy
This page provides all possible meanings and translations of the word Marketing strategy
Marketing strategy is defined by Prophet's David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives.
Find a translation for the Marketing strategy definition in other languages:
Select another language:
Discuss these Marketing strategy definitions with the community:
Use the citation below to add this definition to your bibliography:
"Marketing strategy." Definitions.net. STANDS4 LLC, 2014. Web. 29 Aug. 2014. <http://www.definitions.net/definition/Marketing strategy>.