Definitions for Marketing strategy

This page provides all possible meanings and translations of the word Marketing strategy

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  1. Marketing strategy

    Marketing strategy is defined by Prophet's David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives.

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"Marketing strategy." Definitions.net. STANDS4 LLC, 2014. Web. 24 Apr. 2014. <http://www.definitions.net/definition/Marketing strategy>.

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