Definitions for Marketing strategy
This page provides all possible meanings and translations of the word Marketing strategy
Marketing strategy is defined by Prophet's David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives.
Sample Sentences & Example Usage
Luxury Brands build in scarcity into their marketing strategy which means they are always trying to build this mystique around certain items.
It’s an incredibly intelligent marketing strategy, the strength of that promotion—I mean millions of people logging on at once to buy pasta that’s available everywhere? Pretty genius.
We are making adjustments to our (marketing) strategy to reduce our dependency on large projects, it just takes too long for customers to make decisions when the numbers are big and budgets need to be justified.
It ’s a two-part marketing strategy : companies convince the kids to pester their parents for the products, and then give the parents information to make them think that it ’s ok to give in to their kids on this one.
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"Marketing strategy." Definitions.net. STANDS4 LLC, 2016. Web. 5 Feb. 2016. <http://www.definitions.net/definition/Marketing strategy>.