Definitions for Market segmentation
This page provides all possible meanings and translations of the word Market segmentation
Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs, and then designing and implementing strategies to target their needs and desires using media channels and other touch-points that best allow to reach them. Market segments allow companies to create product differentiation strategies to target them.
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"Market segmentation." Definitions.net. STANDS4 LLC, 2014. Web. 1 Oct. 2014. <http://www.definitions.net/definition/Market segmentation>.