Definitions for Market segmentation
This page provides all possible meanings and translations of the word Market segmentation
Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs, and then designing and implementing strategies to target their needs and desires using media channels and other touch-points that best allow to reach them. Market segments allow companies to create product differentiation strategies to target them.
Find a translation for the Market segmentation definition in other languages:
Select another language:
Discuss these Market segmentation definitions with the community:
Use the citation below to add this definition to your bibliography:
"Market segmentation." Definitions.net. STANDS4 LLC, 2014. Web. 9 Mar. 2014. <http://www.definitions.net/definition/Market segmentation>.