Definitions for Market segmentation

This page provides all possible meanings and translations of the word Market segmentation

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  1. Market segmentation

    Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs, and then designing and implementing strategies to target their needs and desires using media channels and other touch-points that best allow to reach them. Market segments allow companies to create product differentiation strategies to target them.

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